WHO THE EF AM I?
Guys. I’m still figuring out the answer to this question. My name is Zoha. I’m a creative with a lot of interests and an entrepreneurial streak. For me, every day is a gift and also an existential crisis.
I think that just means I care about stuff.
Do I still mess up sometimes? You better believe it. But am I trying my G-damnedest to make this life count? FUCK YASS.
HOW THE EF DID I GET HERE?
I have never done things the way they were "supposed" to be done if it didn't make sense to me. It's not cool to read above your grade and do extra homework? Oh, too bad - I did (and it was fun. Eat my extra-credit, you dick.) Oh, we can’t keep that stray cat? She sleeps in your bed now, mama. Oh, my marriage will fail if I marry outside my culture? Oops, I did and you weren't invited.
Being told I can't succeed because I do things differently pisses me RIGHT off. Different and failure are. not. synonymous.
I have a BURNING DESIRE for creative human beings to embrace what makes them unique so they can be happy, successful and get enough sleep and water for once.
At my first ever advertising job, my Creative Director said to me: “Y’know, you’re very organized for a creative - that’s a good thing.” I didn’t think a thing of it then, but years later it still blows my mind that he saw a kernel of what would become The Ownership Method.
Now you’re reading about me on this website I made, and I’m just really glad you and I are here, ok?
WHY THE EF IS THIS IMPORTANT?
Because for some reason, the fact that we’re not all wired the same way is conveniently and constantly forgotten in the name of the all-important Self-Improvement soundbyte.
We’re forced into a “change or fail” mentality when it comes to learning how to work more effectively and with more ease, and I think that's bullshit.
I had to learn, unlearn and relearn how to organize my projects, my time and my energy in a way that worked for me. I had to remind myself that if I don’t actively create more of what matters to me, my life would pass me by without it.
I know there's no one-size-fits all answer, and I had to find out what mine was.
Now I'm here to help you find yours. Click here to get started!